
Urgent To-Do: Create A Blogging Business Plan – No.07
Let’s create a blogging business plan that you can feel confident about!
Plus I’ll help you think bigger and start planning for the long term success of your brand with a business blueprint.
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But First: Let's Put The First 6 Lessons, Altogether By Answering These 8 Qs
If you’ve gotten through the first 6 lessons, you should be able to confidently answer the following questions.
Go ahead and grab a pen and paper. I’ll wait.
- What is your brands mission statement?
- What is your brands or your personal WHY?
- Who is your perfect person or target audience?
- In what ways is your brand adding value for your perfect person?
- What are your short-term goals?
- What are your long-term goals?
- What is your business name, colors, social media handles (if applicable)?
- What type of content are you creating?
Why You Need A Blogging Business Plan
Ultimately, a well-crafted, thoughtful, actionable blogging business plan can increase your chances of success.
Blogging in 2023 looks a little different from the blogging of years past.
Being strategic is how to rank on google and turn a regular blog into an SEO powerhouse.
Having a plan can and will help you stay organized with your thoughts, goals, and help to develop a strategy for making passive income.
You business plan can also help you identify potential challenges and opportunities, as well as create a roadmap to follow.
Having a roadmap will also help you stay focused on actionable tasks that do not steer you away from making money or going off-brand.
For instance, do you have a TON of ideas and aren’t sure how to move forward with any of them?
11 items you need to include when creating a blogging business plan
- What is your blogging niche?
- Who is your target audience?
- What topics will you be including on your blog?
- How will you market your blog?
- How will you monetize your blog?
- What is your budget for getting your blog started and how will you pay for necessities like a website, a domain name and other monthly services?
- What are your short-term goals, long-term goals and timeline for achieving those goals?
- What brands would you like to collaborate with?
- Will you be on social media? If yes, where?
- If applicable, what is your Social media Content strategy?
- What does your blog look like in the future, in a perfect-world, everything goes right scenario?
Take It A Step Further: Create A Business Blueprint
You may not be ready for this yet, but I highly recommend doing this all-inclusive business plan and blueprint too.
After all, your blog is a real business and should be considered a start-up!
Some items to include in a business blueprint:
- Executive-styled summary of your business as a whole
- Business description(s), possibly organized by TOPIC
- Market Analysis (Using Other Bloggers In A Similar Niche)
- Marketing And Sales Strategies, Broken Down By Topic
- Organization and Management Structure, Including Growth Ideas / Plans For Employees, etc.
- Product And/Or Service Plans
- Financial Projections And Funding Requirements, If Applicable
- Operations Plan
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats - Risk Management Plan
- Time-Table For Specific Goals. 1 Year, 3 Year, 5 Year, 10 Year
Final Thoughts
I hope you enjoyed this series and are excited and inspired about creating the brand of your dreams.
I have all the confidence in the world, that you can create something amazing, that you’re proud of and LOVE doing.
If you found my advice helpful, you might find the next blogging resource series exciting. I’ll be sharing ALL the resources you’ll need to launch your brand.
Thank you for visiting me today and I hope to see you on my email friends list. xo

ALL ARTICLES IN THE HOW TO BUILD A BRAND IN 7 DAYS SERIES
- LESSON ONE: What Is Branding Anyway
- LESSON TWO: Make Money Creating Content You Actually Love
- LESSON THREE: How To Figure Out Who You're Talking To
- LESSON FOUR: Create A Killer Mission Statement
- LESSON FIVE: Get Your Mood Board On
- LESSON SIX: DIY Branding With Canva
- LESSON SEVEN: Create A Blogging Business Plan
Save Lesson 7: Create A Blogging Business Plan For Later

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