Creating a DIY mood board is SO much fun. Today I’ll help you create one in Canva for FREE.
Connecting visual elements to help your target audience and perfect person emotionally connect to your brand’s vibe is everything darling. Let’s get started with a DIY Mood Board Canva Tutorial.
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Get In The Mood...Board & Brand Identifiers
See what I did there? I’m a bit silly. Don’t hold that against me, mmm kay?
Before we get started DIY’ing the Mood Board of your dreams, let’s recap lessons 1 through 4:
- What Is Branding Anyway?
- Make Money Creating Content You Actually Love
- How To Figure Out Who You’re Talking To aka Target Audience
- Let’s Create A Killer Mission Statement
Lesson 5 is all about setting the mood, in visual form. Brand identifiers can be a specific font, a color, a symbol. Your goal is to effectively connect visual elements to your unseen brand elements (your vibe and voice).
The goal? To connect with your perfect person immediately or repel others who may not benefit from what you offer as a brand.
And remember my friend, you don’t want to waste your time or theirs so look at repelling as a positive. You don’t want to connect with everyone. That would be exhausting.
What Things Do I Put In A Brand Mood Board?
Here’s where we figure out the design elements of your brand. When creating a brand mood board, it’s important to include items that represent the overall brand identity.
It’s where we find colors, fonts and images that help you portray your brand’s vibe and mood (without using words). Illustrations, shapes and patterns are also really fun!
It’s where you find a logo you love.
It’s where you find a website design you’d like to DIY.
Create a strong visual representation of your personal brand and tying it altogether is what a mood board does.
I also find that referencing it often keeps me on track when the ideas in my head like to run wild! Ha!
Step 1: Choose a Mood Board Design In Canva
Once you’re in the dashboard, click on create a design (top right of screen).
A search bar will appear. Type in Mood Boards Photo Collage.
On the left side of the screen a ton of great mood board templates will appear and have fun browsing them.
Choose a design you naturally feel drawn to. Make sure the one you choose has color boxes or circles.
Step 2: Customize Your New Mood Board Design
The design you chose will show up on the right side of the screen in your design window. Click on one element at a time to replace the originals.
In the search bar, on your left, you can type in any keyword you want. So if you know what you’re looking for (color, mood, item, person) type it right into the search bar and see what comes up.
Canva has video, photo, templates, logos, fonts – really too many things to list.
Step 3: Finding The Right Color Scheme (A Canva Hack!)
One of my favorite features is to click on the color wheel (top of page) once I’ve found a few photos I love. Canva will automatically pull specific colors and curate them for us.
Have fun playing with color.
When you’re happy with those and you have images that help you visualize you brand’s mood, voice and vibe let’s design a logo.
I suggest taking your time with this one. Really choose colors that match your vibe, but that you won’t get tired of easily, either.
A Mood Board Example: Girl Planted BY BRI ALLI | Home. Lifestyle. DESIGN.
Save Lesson 5: Get Your Mood Board On For Later
Did you know – By pinning this tutorial to your favorite Pinterest Board, you’re helping Girl Planted reach new eyes? I really appreciate this kind gesture that takes just a few moments of your time!
I hope this DIY Mood Board Canva Tutorial helped you get started on creating the brand of your dreams. If you start to feel overwhelmed, take a deep breath. If that doesn’t work, take a break and return when you’re feeling inspired.
Thank you for visiting me today! See you soon for lesson six in this seven part series! I can’t believe we are almost to the end of my first written business blog series. xo