How To Figure Out WHO You’re Talking To As A Blogger – Target Audience – No.03
Knowing how to figure out WHO you’re talking to as a blogger aka your target audience aka who are you writing SEO powered articles for, is quite literally one of THE most important parts of the entire branding process.
I highly recommend spending quality time figuring our who your target audience is.
When I chat 1:1 with my brand coaching clients, I refer to a target audience as “you’re perfect person.”
Here’s my pro tip: If you just write to ONE person, every single time, chances are you’ll have a fairly large target audience of likeminded individuals, who would greatly benefit from your unique voice in this world.
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You're Perfect Person
Along with brand clarity, knowing WHO your perfect person is, WHAT problem they need help solving and HOW you will uniquely solve that problem for them is VITAL to your blogging business success.
My Personal Brand Should Be About ME, Right?
A lot of content creators go into building a personal brand with only themselves in mind.
YES, your personal brand should be about you, absolutely. But here’s the thing; To be successful in connecting emotionally and in order to build a profitable, authentic brand, you have to know who the hell you’re talking to and how you are helping that person.
The content you create should definitely be personal to you, but should be written in a way that authentically helps your reader, viewer, follower, etc. Think about it this way; when you’re reader is ON your blog post, they should feel like their need, want and desire is being met.
Why did they click on your article in the search engine anyway? Because they thought you could help them solve a problem or answer their question(s).
Is the content i'm creating helping my target audience?
When we create content, no matter WHAT content we create (or want to create), talking 1:1 with our perfect person, knowing the message we’re wanting to easily get across to them and knowing how that content will help them is just everything. Literally.
Girl Planted is a Lifestyle site so my perfect person changes, depending on the topic I’m writing about. I do have someone I’ve created in my mind that matches ALL my blogging topics, but I change the problem identifier to match the topic.
Let me share an example and essentially tell you my exact audience strategy for Girl Planted.
Jane, a Girl Planted Reader, is 40 years old like me. Her kids are older now and she’s ready to give herself more time, love, care and grace. She’s also excited to create a life she LOVES. She’s been considering pursuing a passion or hobby and loves the idea of blogging, but doesn’t quite know where to start. She also wants to feel seen, heard and validated for wanting a slower, more intentional lifestyle that is perhaps NOT on social media.
When Jane visits a Blogging topic, she is wanting to make money doing something she’s passionate about, on her terms, but needs a little help getting started.
When Jane visits the Food topic, she’s wanting EASY recipes and meal ideas to nourish her body and get back to a healthy (simplistic) way of eating.
When Jane visits the Intentional Lifestyle Topic, she is excited to become more intentional with her life, her time and her things. She would rather be ENJOYING her life as a woman in her 40s.
And when Jane visits any Creative Project in my design archive, she is excited to see what projects I’m currently working on and is excited to perhaps transform her home to be exactly how it looks in her dreams.
Jane is the same person that I keep in mind for my entire website, but her wants, needs, desires and problems shift a bit depending on the article I’m writing. My goal, however, is ALWAYS the same.
I want Jane to feel welcomed here.
I want her to feel a connection to me through my vibe and writing style. I want to help her with whatever she’s needing help with.
Finally, I want her to subscribe and visit again, because the content I’m writing for her is exactly what she’s looking for and because she feels that emotional connection to me.
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How To Figure Out WHO You're Talking To As A Blogger
I’ve designed a worksheet for you and honestly, it’s really important! I want you to spend some time on this one. I want you to deep dive into this assignment and give it your full attention.
I also want you to NAME your person, so that you can easily keep them in mind every single time you brainstorm new ideas, sit down to work on content strategy, make a video, take a photo, speak out loud, write a caption, write an SEO powered blog post, put together an ad, etc.
I’ve named my perfect person Jane. She’s totally rad and my soul sister.
free Printable
To save this free (3 page) printable worksheet, just click on the image, save to your device and print out as many times as you need.
Do you have Procreate or another PDF digital program on your phone or tablet? Save this file and open it in the program of your choice. Make a duplicate copy, then digitally write down all your ideas and save in one place.
Please note that I carry the copyright for this worksheet and you are allowed to utilize it for personal use only. You may not claim this as your own or copy any of the content. All rights reserved ©️ Bri Alli and GirlPlanted.com
Final Thoughts
I was having trouble connecting everything I loved doing or making as a content creator, with a common message, so nothing really made sense. I was just throwing content out there and seeing very little growth. Ultimately I lacked a strategy.
Once I found a way to connect all my passions with a common message that felt really damn good, that I could commit to AND be consistent with, my brand came together in a magical way. And I started making money with multiple, active income streams.
I truly believe the brand you dream up, build and launch should fill your soul with warm fuzzies and glitter. It should also be strategic and profitable.
Thank you for reading “How To Figure Out WHO You’re Talking To As A Blogger” I’m right right cheering you on and would love to help in any way that I can.
See you soon for lesson four in this seven part series! xo
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ALL ARTICLES IN THE HOW TO BUILD A BRAND IN 7 DAYS SERIES
- LESSON ONE: What Is Branding Anyway
- LESSON TWO: Make Money Creating Content You Actually Love
- LESSON THREE: How To Figure Out Who You're Talking To
- LESSON FOUR: Create A Killer Mission Statement
- LESSON FIVE: Get Your Mood Board On
- LESSON SIX: DIY Branding With Canva
- LESSON SEVEN: Create A Blogging Business Plan
